“Makna” translates from Malay as “meaning” and “value”
— a reflection of our mission to bring clarity, purpose, and impact to every analysis.
Clear insights, better decisions, maximum value.
At Makna Advisory, we believe it’s not just about the numbers, but about what they represent — and how they help our clients make confident, value-driven decisions.
From financial modelling to M&A transaction advisory, and negotiation framing, we bring clarity to complex decisions. Whether it’s a major investment or a smaller transaction, we’re here to help you move forward with confidence.
Jeremy Yong
Founder of Makna Advisory
Trusted advisor in valuation, transactions, and strategic decision making
Jeremy brings over 15 years of experience in large corporations, advising on high-stakes decisions across sectors including energy, infrastructure, and innovation. With a background that bridges engineering and finance, he supports clients on business case validation, M&A transactions, financial due diligence, investment valuation, and commercial negotiation.
Originally from Malaysia and now based in Southern France, Jeremy brings a rare combination of Asia-Pacific dynamism and European rigour — having worked on cross-border projects in markets spanning Asia Pacific, Europe including the UK, and Morocco.
Known for his structured thinking and practical insight, Jeremy has led cross-functional workstreams and supporting executives in evaluating risks, framing strategy, and unlocking funding — including a successful €200 million public funding application. He continues to partner with organisations to bring structure, sense, and strategy to complex decisions.
Jeremy founded Makna Advisory with the belief that the clarity, rigour, and strategic thinking found in large corporate environments should be accessible to small and medium enterprises. Jeremy’s mission is to bring this expertise to growing businesses, helping them make confident decisions, secure funding, and build sustainable value.
FAQs
What kind of clients do you typically work with?
We work with a wide spectrum of clients — from micro-entrepreneurs and early-stage founders to growing SMEs and project developers. Our structure allows us to remain nimble, responsive, and cost-efficient, without the layers of overhead found in large consulting firms.
Clients come to Makna Advisory for senior-level expertise and practical support that’s proportionate to their scale and ambitions.
Do you only work with energy-sector clients?
While we bring over 15 years of experience in the energy sector, including renewables and infrastructure, our methods and frameworks are sector-agnostic. We apply our financial modelling, due diligence, and decision analysis capabilities across industries — wherever sound financial judgment is required.
How do your services differ from those of investment banks or large advisory firms?
Makna Advisory offers fit-for-purpose, senior-led advisory that complements legal counsel and internal strategy teams.
We don’t offer fundraising or brokerage services, but we deliver clear insights, red flag assessments, and financial modelling that empower clients to negotiate confidently and make informed decisions.
What is your process for working on smaller projects?
Smaller projects are approached with the same level of rigour as larger ones — but with a simplified, pragmatic process.
We start with a brief discovery call to understand your needs and constraints, followed by a tailored proposal outlining scope, timeline, and fees. Communication is direct and efficient, and deliverables are focused on providing immediate value and clarity. Whether it’s a quick financial review or strategic decision support, we adapt to your pace and priorities.
Contact Us
Reach out for a no-obligation 30-minute discovery call, so we can better understand your needs.
Makna Advisory 